Podcast

Pricing: It's a bit like untangling headphones.

This is a bit more free-form than normal because it's a subject super fresh on my mind due to the yellow tag sale I just did. I get grief for bein...

Your lineup. It's not your strongest hitter, it's about WAR.

What is a general line up coffees?  What should yours be. Lets go back in time first and look at the biggie's, what do all the big roasters do. W...

Conclusions and the Future: Where we're going we don't need fluid beds.

Looking backwards on the podcast: there’s stuff I missed. Stuff to explain better or change my belief on. I could always do better and if there’...

Coffee Roasting: Lets Roast! Siiiike

  Roasting: I was that person too, ok? I’m laughing at myself here. Lets Roast and Chill. Prepare to do a lot of heavy lifting. And bagging. And ...

End of year financial review.

Disclaimer: The information provided is for informational purposes only. It should not be considered legal or financial advice. You should hire...

Wholesale Pt. 3 Stuff PEOPLE SAY TO YOU, LOVE MOM.

Online reviews - food critics. Dont read yelp. Seriously, dont. Or google reviews. In person criticism - people can be massive dicks.  Hope you d...

Wholesale Pt.2 Cafes aka Whole Latte Late Payments

Have you developed that thick skin yet?  The problems with cafes - late payments, customers of theirs complaining. Poor production, old product -...

Wholesale Pt.1 Hustling (like Gary Vee)

You are working all day everyday. Imagine your worst week at your old job, double it then make it everyday non-stop. Now that you have things man...

Branding and Marketing

Develop a thick skin. Seriously. Run a competitive landscape because you need to know what the hell is out there and how others are succeeding. ...

Time Management

  This is basically about time management and optimizing the time you have. If that’s not in place then you’ll struggle getting out there with ac...

Building Out Your Roasting Space

There are three main points and the rest fills in the why’s and hows of  those points. Where you are is important. The town that is. It’s a ref...

Why Did You Get Into Roasting?!?!

Background - I didn’t “do” coffee. Worked in a corporate office for a decade.  Always felt like I didn’t have enough work to do always looking f...